Cost of Capital

Cost of Capital by Department: Why Your Marketing Cost of Capital is Higher Than Your R&D Cost of Capital

Cost of Capital by Department: Why Your Marketing Cost of Capital is Higher Than Your R&D Cost of Capital

Cost of Capital

Every CFO knows that money has a price. Borrow a dollar, pay interest. Raise equity, give up ownership. This is the cost of capital, and it sits at the heart of every investment decision a company makes. But here is where things get strange. That same dollar does not cost the same amount everywhere in

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